If you follow me on follow social media, then you probably noticed a visual trend throughout the last week. Every day I featured an inspirational message embedded in a photo from my photography archive. Each message and photo was simultaneously loaded as each one one of my social media cover photos. A different message and image was rolled out each day of the week. Each image and it’s accompanying message was related to my brand new BE. Campaign. What is this BE. campaign you ask? Well as I continue to grow this platform and brand, I wanted to pay homage to the many Rochester based young entrepreneurs and millennials that are doing amazing things in my neck of the woods. Rochester is becoming a mecca of food, health, wellness, and the farm to table movement. There are a host of dynamic chefs, foodies, bloggers, and creatives that are adding to the cultural tapestry of my city and doing amazing things. As a blogger and a resident, I wanted to take time to spotlight these young entrepreneurs that are connecting the community in dynamic and interesting ways. Not every business that I featured was food based or even gluten free based. But they each shared a passion of leadership, creativity, and philanthropy in how they run their ventures. These are the attributes that this blog strives to spotlight and represent. Bringing folks together through food, information, and community and then sharing this information in a simple and digestible way.
The BE. Campaign is my way of saying thank you to these fearless leaders that are bold, brave, and beautiful in their business approach. BE. means having the courage to take chances, be open mind , fearless, and unafraid to fail. BE. is a culture. BE. is a movement. Last week was the introduction of this movement. Each week the blog will spotlight a Rochester based business that cultivates and embodies these ideals. Hopefully, no matter where you are in the world, you are inspired to BE. the person that perseveres and endures, no matter the obstacles that stand in your way.
Take a peek and dig digger into these businesses below. Stay tuned as the gluten free chef blog continues to BE. Big| BE. Bold| and BE.your source of wellness inspiration.