• The ability to be maintained at a certain rate or level.
• Avoidance of the depletion of natural resources in order to maintain an ecological balance.

The more I think about the future of my entrepreneurship the more this thinking has lead me to perform specific actions that condition me to be more thoughtful about my personal impact on the earth. Like all of us I am bombarded and indoctrinated by “throw away” culture on a daily basis. To counteract this toxic messaging I am constantly reading books, articles, and digital magazines as well as listening to podcasts that help me rethink the way I live. I am constantly asking myself what can I personally do to reduce my carbon footprint, minimize the amount of waste I am producing, and change my thinking around what “away” really means as it pertains to waste. There is no such thing as away and with this in mind I have forced myself to consider small ways I can improve the negative impact that I personally have on the environment. While it is true that I cannot save the earth alone it is also true that every small action that I take to reduce, reuse, and not produce waste has a cumulative impact on improving the earth.

“What can I do to reduce my carbon footprint and minimize the amount of waste I am producing”

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